So, you have a website and you now you want to get really great rankings? This is certainly a goal for many website owners. However, this is not always easy to accomplish. There are a lot of different steps that need to be taken in order to promote your website and to get great rankings. That is why there are so many people that will pay a lot of money in order to have an SEO professional review their site, or their content, with the hopes that this is going to help improve their website rankings. If you are thinking about doing the same thing then you should know what to look for when hiring an SEO professional. Believe it or not, there are a number of red flags that will alert you to the fact that this professional may not be the person you are looking for.
If you have been speaking with someone that claims to be an SEO professional, and they have promised you that they will get your website on the first page of Google with certain keywords, then you should move on. This is not a task that will be accomplished over night and if they are making promises like that this then they simply want your money. They will not deliver on this promise and you should not waste your money or get your hopes up.
Stop and ask yourself how much this professional has asked you about your business. What do they know about you and your business? Have they asked you how you measure your success or what is important to you? They need to know these answers to ensure that they are also working towards the same goals as you. Remember, this is about you and your business, not them. If they are not interested in your business and what you view as success then you should run the other direction and find another professional to help you.
Always carry out the selection process like an interview. Determine what types of reports they will be giving you and how often you will be receiving these. Find out what you are paying for and how often these services are going to be carried out. You do not want to pay a fortune for services that will only take place one day a week, or while they update your social media sites. If you have asked these questions and did not receive answers you are comfortable with then you should not hire this professional.
In the end, SEO work is a lot more than keywords. Finding a professional that fully understands this is the key to success. Remember, it takes time to get the best rankings and NO ONE can do this over night. So, do not let them tell you that they can.